How to Get More Follower on Pinterest in 2024: Proven Tips
If you want more followers on Pinterest, you have to stop thinking of your profile as just a place to stick pretty pictures. It needs to be a keyword-rich, strategic hub that speaks directly to the people you want to reach. The goal is to make your profile so compelling and clear that hitting the 'Follow' button becomes a no-brainer for any ideal visitor.
Build a Pinterest Foundation Worth Following
Before you can even think about attracting a loyal audience, your Pinterest profile has to work like a magnet for them. Think of it like your brand's storefront. A messy, confusing shop just doesn't invite people in.
The absolute first thing you need to do is switch to a Pinterest Business account. This is non-negotiable. It’s a free upgrade that unlocks a treasure trove of analytics, showing you exactly who is engaging with your content and what they love most. Without this data, you're just guessing.
Once you’ve made the switch, it's time to nail that first impression. This goes way beyond just having a nice profile picture. Your bio and how you organize your boards are your best tools for connecting with people and getting discovered.
Optimize Your Profile and Boards
Your profile description has to pull double duty: it needs to connect with a real person while also feeding the Pinterest algorithm what it wants.
Forget a generic bio. Write a sentence or two that clearly explains who you help and the value you bring. A food blogger, for example, could write something like, "Helping busy families create simple, 30-minute meals that everyone will love. Find your next favorite weeknight dinner here!" See? It instantly tells a potential follower exactly what's in it for them.
Next up, your boards. Every single board title and description needs to be packed with relevant keywords. A board just called "Recipes" is a huge missed opportunity. Something like "Quick & Easy Dinner Recipes | Healthy Meals" is much more powerful and will actually show up in search results.
This isn't just busy work; it’s about tapping into Pinterest's massive, engaged user base. The platform is growing like crazy, recently hitting a record high of 553 million monthly active users—that’s an 11% jump year-over-year. These aren't passive scrollers; they're active planners and buyers, creating a huge opportunity for anyone who sets up their profile correctly.
By treating your profile as a strategic asset, you create a solid base for every other growth tactic you use. This groundwork ensures that when people find your Pins, they land on a profile that’s professional, valuable, and absolutely worth a follow.
For a more detailed breakdown, you can dive into our complete guide on https://www.postpaddle.com/blog/gain-followers-on-pinterest.
Create Content That Stops the Scroll
Once your profile is perfectly staged, it's time for the main event: your content. On a platform as visually crowded as Pinterest, your Pins have one job—to make someone stop mid-scroll. If they don't, you're just adding to the noise.
Winning on Pinterest means creating a smart mix of static images, videos, and Idea Pins. The key is understanding what people are actually looking for. They're not there for a hard sell; they're hunting for inspiration and solutions. This is huge, because a staggering 96% of top searches on Pinterest are unbranded. Users are looking for ideas, not specific companies, and your content needs to meet them right there.
Designing High-Impact Static Pins
Static Pins are the bedrock of any good Pinterest strategy. Think of them as evergreen assets that can drive traffic and reel in new followers for months, sometimes even years, after you post them.
But a great static Pin is more than just a pretty picture. It needs to have clarity and purpose. Here’s what I’ve found works best:
Getting your visuals just right is crucial. Using image resizer tools helps ensure your Pins always look sharp and load quickly, which signals quality to both users and the algorithm.
Here’s a great example of how all these elements come together to create a Pin that’s designed to perform.
This visual really drives home the point that a deliberate design—where text and branding are thoughtfully integrated—is what ultimately grabs and holds attention.
Embracing Dynamic Video and Idea Pins
While static Pins are your foundation, Pinterest is putting more and more weight behind content with motion. Video Pins and Idea Pins are fantastic for snagging attention in a way static images just can't, making them a secret weapon for follower growth.
Video Pins are short, snackable clips, usually around 6-15 seconds long. They're perfect for quick tutorials, product demos, or before-and-after reveals. Imagine a sped-up clip of someone icing a cake or a quick walkthrough of a freshly decorated room. You convey a ton of value in a very short time.
High-Impact Pin Formats Compared
Deciding between a Static Pin, Video Pin, or Idea Pin can feel tricky. Each serves a different purpose and shines in different ways. This table breaks down what each format is best for, helping you align your content with your growth goals.
Ultimately, a healthy mix is the way to go. Use Static Pins to drive traffic, Video Pins to engage, and Idea Pins to build a loyal following right on the platform.
Knowing who you're talking to is also half the battle. The data shows that 69.4% of Pinterest's global audience is female, and the largest single group is women aged 25-34. This is exactly why content around lifestyle, home decor, wellness, and fashion tends to do so well—it aligns perfectly with the core interests of the platform's most active users.
Master Pinterest SEO for Maximum Discoverability
Look, you can create the most stunning Pins in the world, but if nobody sees them, they aren't going to help you get more followers on Pinterest. That’s the hard truth. The real key to long-term, sustainable growth is to stop thinking of Pinterest as just another social media app. It’s not.
It’s a visual search engine.
This is a critical distinction. People on Instagram or Facebook are casually scrolling to catch up. On Pinterest, they’re on a mission. They’re actively searching for ideas, solutions, and inspiration. This is exactly why Pinterest SEO isn't just a "nice-to-have"—it's your most powerful growth tool.
When you optimize your content with the right keywords, you stop hoping people will magically stumble upon your profile. Instead, you're placing your Pins directly in the path of someone who is already looking for what you have to offer. You immediately become the answer to their problem, which makes hitting that "Follow" button a no-brainer.
Uncovering What Your Audience Wants
First things first, you need to get inside the head of your ideal follower. What are they actually typing into that search bar? Thankfully, Pinterest doesn’t make you guess.
Just head over to the Pinterest search bar and type in a broad term related to your niche. Let’s say you’re a home decor blogger—you could start with "living room ideas." See those colorful little bubbles that pop up right underneath? Those are real-time keyword suggestions, telling you exactly how other people are narrowing down their searches.
This is a goldmine. You're no longer guessing what people want; you're seeing that they're searching for things like "modern living room ideas," "cozy living room ideas," or "small living room ideas." These are the specific, long-tail keywords that you need to be weaving throughout your content.
If you want to go even deeper, the official Pinterest Trends tool is fantastic. It lets you see how popular certain keywords are over time, which is perfect for spotting seasonal trends (like "fall porch decor") and finding those evergreen topics that people are interested in all year round.
Where to Put Your Keywords for Growth
Okay, so you’ve got a solid list of keywords. Now what? You have to place them strategically where they’ll make the biggest impact. Think of these as signposts that tell both the Pinterest algorithm and users what you're all about.
Here are the most important spots to place your keywords:
Getting this right is absolutely fundamental to growing your audience. To really dig into this, check out our complete guide on powerful Pinterest SEO tips that can take your reach to the next level. When you perfectly align what you create with what people are already searching for, your profile stops being just a collection of images and becomes a true discoverability machine.
Engage Your Community to Expand Your Reach
Think of Pinterest as more than just a broadcast channel for your own stuff. Real, sustainable growth happens when you start building relationships and become an active part of the ecosystem.
Passive posting has a ceiling. To break through it, you need to shift your mindset from being just a creator to also being a curator and community member. When you actively engage with others, you put your profile in front of people who are already hungry for what you offer, extending your reach far beyond your current follower list.
Join Group Boards and Communities
Group boards are one of the most powerful tools for this. They are collaborative spaces where multiple pinners contribute to a board centered around a single topic. Joining a few high-quality, relevant group boards is like getting a backstage pass to someone else’s established audience.
When you drop a fantastic Pin into a group board with thousands of followers, you’re instantly tapping into that network. The trick is to be a quality contributor, not a spammer. Share only your absolute best, most relevant content that genuinely adds value to that board's audience.
Curate Content from Other Creators
Here’s a strategy that feels a bit counterintuitive but works wonders: regularly pin content from other creators. I know, you want to promote your own brand, but hear me out.
First off, it makes your own boards far more valuable to your followers. Your profile becomes a well-rounded hub for inspiration, not just a digital billboard for your own products or posts. To see real, lasting growth, you need to bake effective community engagement strategies into your daily routine.
Second, it’s a fantastic way to build relationships. When you consistently share another creator's work, they're going to notice. This can lead to them sharing your content in return, giving you a shout-out, or even inviting you to collaborate on a new group board.
It all creates a powerful cycle. Engaging with others boosts your visibility, driving fresh eyes to your profile. Once they see a rich mix of your amazing original content and expertly curated Pins, hitting that "Follow" button becomes a no-brainer.
If you want to dive deeper into this, check out our guide on https://www.postpaddle.com/blog/how-to-increase-pinterest-engagement.
Use Analytics to Fuel Smarter Growth
If you want to grow your follower count on Pinterest, consistency is everything. But let's be real—the constant churn of creating and pinning content can lead to serious burnout. The secret isn't just to pin more; it's to work smarter by letting data light the way.
This is the point where you stop guessing what your audience wants and start giving them exactly what they’re asking for, loud and clear.
The most direct way to get these insights is by digging into your Pinterest Analytics. This dashboard, which comes free with any Business account, is your roadmap. It tells you exactly which of your Pins are hitting the mark and which are falling flat, so you can stop wasting time on what doesn't work.
Decode Your Top Performing Pins
Don't just glance at the numbers; learn to read the story your data is telling. I always tell people to focus on a few key metrics that directly point to what's driving follower growth.
First, I like to sort my top Pins by Impressions. This shows me which visuals are grabbing the most eyeballs as people scroll. It's the first and most important hook.
Next, I'll re-sort that same list by Saves. A Pin with a ton of saves is a huge win. It's a clear signal that people find your content so valuable they want to hang onto it for later, which immediately positions you as an expert in their eyes.
Finally, I check my Outbound Clicks. This is the money metric, showing which Pins are actually doing the job of sending traffic to your website, blog, or shop. When you find a Pin that's killing it across all three—impressions, saves, and clicks—you’ve struck gold.
Work Smarter with Scheduling Tools
Knowing what to create is only half the battle. The other half is getting it out there consistently, which can feel like a full-time job. This is where automation tools, like our own Post Paddle, can be a game-changer. A good scheduler helps you keep up with an optimal pinning schedule without being chained to your desk, freeing you up to focus on the bigger picture.
This strategic approach is more critical than ever when you consider the sheer scale of Pinterest. As of the first quarter of this year, the platform reported a massive 570 million monthly active users—that's a 10% jump from the previous year.
Even more telling? A stunning 85% of weekly users have bought something based on Pins they saw from brands. This proves that an engaged audience on Pinterest isn't just a vanity metric; they're ready to act. You can explore more fascinating Pinterest stats to see just how big the opportunity is.
When you combine sharp, data-driven insights with smart scheduling, you turn your Pinterest efforts from a daily chore into a predictable growth machine. You'll create content with confidence, knowing it's what your audience wants, and get it in front of them consistently so they keep coming back for more.
Got Questions About Pinterest Growth? I've Got Answers.
As you start putting these strategies into practice, questions are bound to pop up. It's totally normal. Let's tackle some of the most common ones I hear from creators so you can get unstuck and keep moving forward.
How Often Should I Be Pinning, Really?
Forget the magic number. The real key is consistency, not just sheer volume.
A solid starting point is anywhere from 3 to 15 high-quality Pins a day. But don't just dump them all at once—spreading them out is crucial for keeping your content visible.
Always, always prioritize quality over quantity. I'd rather see you post one stunning, well-optimized Pin than ten that were rushed. Check your Pinterest Analytics to see when your audience is online, and schedule your Pins to go live during those golden hours. That’s how you get maximum eyeballs on your stuff.
Do Hashtags Even Matter on Pinterest Anymore?
They do, but not in the way you might think. On Pinterest, hashtags aren't about trend-chasing like on Instagram. Think of them as extra, super-specific keywords that give Pinterest more clues about what your content is about.
This little trick helps you show up in those niche searches, connecting you with people who are exactly looking for what you offer. And those are the people who are most likely to follow you.
Should I Create New Pins or Just Repin Other People's Stuff?
You need a mix of both, but the scales should be heavily tipped in one direction. The Pinterest algorithm absolutely loves fresh, original content.
I always recommend the 80/20 rule: