How Do You Get More Followers on Pinterest in 2024?
Want to know the secret to getting more followers on Pinterest? It isn’t about luck or some magic formula. It’s about building a repeatable strategy that works.
This comes down to three core ideas: setting up a powerful profile foundation, creating content people can't ignore, and genuinely engaging with the community. When you get these three things working together, your profile becomes a natural magnet for new followers.
Your Blueprint for Explosive Pinterest Growth
The biggest mistake I see people make is treating Pinterest like any other social media app. It's not. Pinterest is a visual search engine where people actively plan for their future—what to buy, what projects to start, and what dreams to chase.
This difference is everything. It's why you need a real strategy to build a loyal following. Your goal isn't just a number. It's to build an audience that actually cares about what you post, saves your Pins, and—most importantly—clicks through to your website.
This guide will give you that strategy. We're skipping the fluffy, generic advice and getting straight to the actionable steps that deliver real growth, starting with turning your profile into a welcoming and easily discoverable hub for your ideal audience.
The Three Pillars of Pinterest Follower Growth
To really get a handle on growing your Pinterest account, it helps to break the strategy down into three main parts. Think of them as building blocks—each one supports the next, creating a solid system for long-term growth.
Let's quickly look at these three pillars.
Pinterest Growth Pillars At a Glance
Nailing these three areas is the key to creating a sustainable growth engine for your account.
Of course, a solid Pinterest plan works even better when you understand the bigger picture. Integrating it with broader expert social media marketing strategies will give you a major advantage, as the core principles of delivering value and engaging your audience are universal.
Tapping Into a Massive and Engaged Audience
The opportunity here is massive. As of Q1 2025, Pinterest hit a new record with 570 million monthly active users, a jump of 10% from the previous year.
And this huge audience isn't just browsing—they're ready to act. A staggering 85% of weekly Pinners have bought something based on Pins they saw from brands. That shows an incredible level of trust and an intent to buy you just don't see on other platforms. This data makes one thing clear: building a following on Pinterest is a direct investment in your brand's bottom line. When you get your profile and content right, you put yourself directly in front of this motivated audience.
Building a Follow-Worthy Profile Foundation
Think of your Pinterest profile as your brand’s digital storefront. When someone new lands on your page, you have just a few seconds to convince them to stick around. An unoptimized profile is like a messy shop window—it doesn't inspire confidence or invite anyone inside to see what you're all about.
To really get more followers on Pinterest, you have to treat your profile like a strategic asset. Every single element, from your username down to your board descriptions, needs to be crafted to appeal to both the Pinterest algorithm and the real people you want to reach.
Nail Your Username and Bio
Your username is a major clue for the Pinterest algorithm. It's one of the first things it scans to figure out what your account is about. So, instead of something vague like "Janes_Faves," choose a username that includes a core keyword from your niche.
For example, a food blogger could go with "JaneCooksHealthy" or "JanesKetoKitchen." This simple tweak makes it much more likely your profile will pop up when people search for those topics. It's a small but surprisingly powerful piece of Pinterest SEO.
Next up, your bio. This is where you really seal the deal. You’ve got a small space to quickly explain three things:
You'll want to weave your main keywords into your bio, but make it sound natural. If you're a fitness coach, phrases like "home workouts," "fitness motivation," and "healthy lifestyle tips" should fit right in. This tells everyone—users and the algorithm—exactly what kind of content they can expect from you.
Claim Your Website and Enable Rich Pins
If you're serious about growing on Pinterest, claiming your website is absolutely essential. It adds a little globe icon next to your URL, which instantly makes your profile look more professional and trustworthy.
Even more importantly, it unlocks a treasure trove of analytics, letting you see exactly which Pins are sending the most traffic back to your site.
Once your site is claimed, the next step is to enable Rich Pins. These are supercharged Pins that automatically pull extra info from your website right onto the Pin itself. For an article, that might mean showing the headline. For a product, it could display real-time pricing and availability. That extra context makes your Pins way more useful and can seriously boost your click-through rates.
Strategically Optimize Your Boards
Your Pinterest boards are so much more than digital scrapbooks; they're discovery machines. A lot of users follow individual boards that match their specific interests, not just an entire profile. This is why getting your board names and descriptions right is critical.
Ditch the generic board titles like "Yummy Food" or "Cool Ideas." Instead, use keyword-rich titles that people are actually searching for.
Board Title Transformation Example
Don't stop there. Each board description should be packed with related long-tail keywords. If your board is "Modern Farmhouse Living Room Decor," fill the description with phrases like "neutral color palettes," "cozy rustic furniture," and "farmhouse lighting ideas." This helps your boards—and all the Pins you add to them—show up higher in search results.
This whole approach taps into how people use the platform. As detailed in a report from SQ Magazine, Pinterest is increasingly a 'search-first discovery engine.' People come here actively looking for solutions and inspiration. By optimizing your profile and boards, you meet them right where they are, attracting followers who are genuinely excited about what you have to share.
Creating Pins That People Can't Ignore
Alright, your profile is polished and ready to go. Now for the fun part—creating the content that actually drives your growth. On Pinterest, this means designing Pins that do more than just look good; they have to inspire someone to act, whether that’s a save, a click, or a follow.
The secret is to get inside your audience's head. What are they searching for at this very moment? Are they knee-deep in a kitchen remodel, desperate for a weeknight dinner that isn’t boring, or hunting for the perfect fall outfit? Your Pins need to be the answer they've been looking for.
This means you have to shift your mindset from just pinning pretty pictures to creating genuinely helpful, problem-solving content. Every single Pin should offer a solution, a spark of inspiration, or a clear takeaway that makes a user’s life just a little bit easier or more beautiful.
Design Visually Stunning Pins
Let's be clear: Pinterest is a visual search engine, so the design of your Pins is everything. Your content is going head-to-head with millions of other images in a user's feed. It has to pop.
From my experience, the Pins that consistently perform the best have a few things in common. They’re vertical, they use high-quality images, and they feature bold text that you can read in a split second. Always stick to the 2:3 aspect ratio (think 1000 x 1500 pixels), because it commands the most screen real estate on a phone.
Imagine a food blogger sharing a "15-Minute Lemon Pasta" recipe. They'd use a bright, top-down photo of the glistening pasta. The text overlay wouldn't just say the name; it would scream the benefit: "Quick & Easy Lemon Pasta" or "Dinner in 15 Minutes!" This instantly signals value to someone scrolling for a fast meal. If you want to streamline this, you can create Pins for Pinterest using pre-made templates to keep your branding tight and professional.
Embrace the Power of Video Pins
Static images are the bread and butter of Pinterest, but Video Pins are your secret weapon. That little bit of motion is like a magnet for the eyes in a feed full of still images, and it can seriously boost your engagement.
You don't need a Hollywood budget, either. Short, simple videos often work best.
Remember, most people browse with the sound off, so don't rely on audio. Use text overlays to tell the story and always end with a clear call to action, like "Follow for more easy recipes!"
Write Keyword-Optimized Descriptions
The visual hooks them, but the description helps them find you in the first place. Your Pin descriptions are a huge part of your Pinterest SEO strategy and one of the most direct ways to get more followers.
Don’t just throw a sentence in there. Write a thoughtful, keyword-rich paragraph that naturally explains what the Pin is about. Think like the person searching. What words would they type into the search bar?
For a Pin about "small apartment decorating ideas," you should weave in related long-tail keywords like "space-saving furniture," "decorating on a budget," and "studio apartment layout tips." This gives Pinterest all the context it needs to show your Pin to the right people.
When you're brainstorming, looking at a list of creative social media content ideas can be a fantastic way to break out of a rut and find fresh angles for your Pins.
Understand Your Target Demographic
Knowing who is on Pinterest is a massive advantage. Roughly 69.4% of Pinterest users are women, and the platform’s biggest audience segment is women aged 25-34, who make up 20.4% of the entire user base. That's a powerful piece of information.
If your content revolves around topics popular with Millennial and Gen Z women—like home decor, wellness, fashion, or parenting—you're in a prime position to grow quickly. This data is exactly why Pins about wedding planning, meal prep, and seasonal crafts consistently perform so well.
By tailoring your content to what this core audience is already looking for, you create a direct path to faster growth. Your aim is to build a steady stream of fresh, valuable Pins that truly connect with these users, turning them from casual viewers into loyal followers.
Mastering Your Strategic Pinning Cadence
You can create the most beautiful Pins in the world, but if no one sees them, your account simply won't grow. The real secret to getting your content discovered is mastering your pinning cadence—the specific rhythm and frequency of your activity. A smart schedule makes sure your content consistently lands in front of your audience right when they're scrolling, which is the cornerstone of gaining more followers on Pinterest.
This isn't about spamming your followers by pinning 50 times a day. It’s about building a sustainable, consistent presence that tells the Pinterest algorithm your account is active and valuable. Think of it as a steady drumbeat, not a sudden, loud crash. This approach keeps your profile feeling fresh and dramatically increases the odds of your Pins showing up in feeds and search results.
Finding Your Posting Sweet Spot
So, what’s the magic number? While there isn't one perfect answer for everyone, a fantastic starting point for most creators is somewhere between 5 to 15 Pins per day. This range is totally manageable and highly effective for staying visible without causing total burnout.
Remember, though, the quality of your Pins will always, always beat sheer quantity. I've seen far better results from posting five knockout, well-designed Pins than from churning out 20 generic ones. The goal is to find a routine you can actually stick with for the long haul.
Let Automation Handle the Heavy Lifting
Trying to manually pin content all day, every day is a recipe for disaster. Seriously, you'll burn out fast. This is where scheduling tools become your best friend. Platforms like Tailwind or even Pinterest's own built-in scheduler let you batch your work, so you can set up an entire week's worth of Pins in just one sitting.
This strategy gives you two massive advantages:
Automation isn't about being lazy; it's about being strategic. It ensures your pinning cadence stays solid even when you're busy with a million other things, keeping your growth engine humming along smoothly.
This visual shows how a disciplined content process—from research all the way to tracking—is the backbone of any successful pinning strategy. Following a workflow like this ensures every single Pin is planned for maximum impact, which directly fuels your follower growth.
Why Timing Is Everything
Posting at the right time can give your Pins the initial boost they need to gain momentum and go viral. While you’ll often hear that evenings and weekends are best, the truth is, your audience is unique.
Your best source of truth is your own Pinterest Analytics. Go dive into your audience insights and find the specific days and times your followers are actually on the platform. If you want to get really granular, our guide on the https://www.postpaddle.com/blog/best-time-to-pin-on-pinterest offers some great strategies for pinpointing those optimal windows. From there, it's all about experimenting. Schedule Pins during those peak hours and track what happens to fine-tune your schedule.
Create a Balanced Content Mix
Your pinning strategy shouldn't just be a constant stream of your brand-new content. A healthy, effective cadence includes a smart mix of your own Pins—both new and old—and relevant Pins from other creators you admire.
Repinning your own greatest hits (I like to give them fresh descriptions and treat them as "fresh Pins") gives them a second chance at life and exposes them to followers who missed them the first time around. At the same time, sharing high-quality content from others in your niche adds value for your audience and positions your profile as a go-to resource, not just a channel for self-promotion.
A great ratio to start with is 80% your own content and 20% curated content. This mix keeps your boards active, diverse, and interesting, giving people more reasons to hit that "Follow" button.
To help you visualize this, here’s a simple schedule you can adapt.
Sample Weekly Pinning Schedule
This table offers a template for a balanced weekly pinning schedule. It combines new content, engaging video pins, and valuable curated content to keep your audience hooked and encourage follower growth.
This is just a starting point, of course. The key is to experiment with different content types and times, see what your audience responds to, and adjust your strategy based on what the data tells you.
Building a Community That Fuels Growth
