How Do I Pin a Website to Pinterest? Step-by-Step Guide
It's actually pretty straightforward to get a webpage onto one of your Pinterest boards. You've got three main options: using the official Pinterest browser button for quick sharing, looking for a website's own "Save" button, or just manually creating a Pin with the site's URL.
No matter which way you choose, you're turning a simple webpage into a clickable, visual Pin that sends people right back to the original source.
Why Pinning Websites Is a Game Changer
Pinning a website is so much more than just saving a cool image. Think of it as a strategic way to collect amazing content, send traffic where you want it to go, and build a visual library of your interests and ideas.
Every single time you pin a webpage, you're creating a direct bridge from Pinterest—a massive visual search engine—back to that website. This is a huge deal for both personal organization and growing a business.
For personal use, it’s like having the ultimate visual bookmarking system. You can save recipes, articles, dream vacation spots, and DIY tutorials to neatly organized boards, so you never lose them again.
For businesses and creators, it's a core marketing task. Pinning your own website content seeds Pinterest with pathways that lead an engaged audience straight to your blog posts, products, or services.
Core Benefits of Pinning from Websites
Once you get why this is so effective, you'll start doing it with more purpose. The biggest wins include:
This whole feature was built to make it easy to curate content from across the web. And it has clearly worked. Pinterest now has over 570 million monthly active users as of early 2025, which is a massive, active community just waiting to discover what you have to share. You can find out more about Pinterest's impressive user base and what it means for creators.
Before we dive into the step-by-step, let's quickly look at the most common ways to get a website pinned. Each one has its place, depending on what you're trying to do.
Three Core Methods to Pin a Website
These three methods cover pretty much every scenario you'll run into. Now, let's get into the specifics of how to use each one.
Use the Official Browser Button for Effortless Pinning
For the quickest, most direct way to pin something from a website, you can't beat the official Pinterest browser button. This is a simple extension you add to your web browser (like Chrome, Firefox, or Edge), and it lets you save content from almost any page with a single click.
Once it's installed, you’ll see a little Pinterest "P" icon in your browser's toolbar. When you're on a page with something you want to save—maybe a new recipe you want to try or a DIY project for the weekend—just click that button.
A small window will pop up right over the page you're on, and this is where the magic happens.
How to Select the Perfect Image and Board
The Pinterest extension automatically scans the webpage and pulls out all the images it can find, laying them out in a neat grid for you. Your first job is to pick the image that best captures what the page is about.
I always tell people to look for high-quality, vertical images. They just perform better on Pinterest. Skip the small company logos or wide, horizontal header images that don't really show anything useful.
After you've picked your image, Pinterest will ask you which board you want to save it to. This is more important than you might think. Don't just toss it into a generic "My Favorite Things" board. Be strategic. If you're pinning a recipe for keto-friendly lasagna, save it to your "Keto Dinner Recipes" board, not just a general "Food" board. This helps the right people find your Pin later.
The whole process is incredibly smooth, which is a big reason why people get so hooked on using the platform.
This seamless experience keeps users engaged. In fact, people spend an average of 1 hour and 49 minutes per month on Pinterest, which shows just how involved the community is.
Mastering the browser button makes saving inspiration feel like second nature. If you're ready to dive deeper, you can check out our complete guide on how to pin from a website for more advanced strategies.
Manually Creating Pins from Any Website URL
Ever find the perfect blog post or product page but realize there's no "Save" button in sight? Or maybe you just haven't installed the browser extension yet. This is where manually creating a Pin comes in clutch, giving you ultimate control over how your content looks on Pinterest.
Instead of being stuck with whatever image a website automatically pulls, this method lets you design and upload your own. This is a total game-changer because you can craft a graphic specifically for Pinterest’s vertical format—a move that’s proven to boost performance significantly.
Taking Control with Manual Pin Creation
First things first, log in to your Pinterest account. You'll want to find the “Create” button, which is usually sitting in the top navigation menu. Click it, and from the dropdown, choose “Create Pin.” This will take you straight to the Pin creation interface, your new canvas for building an amazing Pin from scratch.
This is where you'll add all the important details: a compelling title, a keyword-rich description, and of course, the destination link—the URL of the website you want people to visit.
Here’s a quick look at the Pin creation screen. It’s pretty straightforward and is where you’ll drop in your website URL and that custom graphic you made.
This simple screen is where a basic link gets transformed into a visually engaging and discoverable piece of content for your audience.
Why a Custom Image Is a Must
Let's be real: just pasting a URL and hoping for the best isn't a strategy. The real power here is in uploading a unique, eye-catching image. Pinterest is a visual platform, and a boring, horizontal image pulled from a blog post will just get lost in the scroll.
For the best results, make sure your custom graphic checks these boxes:
By taking this extra step, you aren't just pinning a website; you're creating a valuable marketing asset. If you're new to this, our guide on how to https://www.postpaddle.com/blog/create-a-pin-for-pinterest offers a complete walkthrough. This approach shifts you from being a passive pinner to a strategic content creator, giving every link you share the best possible chance to succeed.
Putting Your Website Pinning on Autopilot for Serious Growth
Pinning every new blog post or product by hand is a great way to start, but let's be honest—it's not a long-term strategy. As your website grows, that manual process quickly becomes a time-sink, pulling you away from the work that actually moves the needle. This is the moment when automation stops being a luxury and becomes your secret weapon for consistent growth on Pinterest.
Picture this: you hit "publish" on a new blog post, and behind the scenes, a system automatically grabs it, creates a perfectly optimized Pin, and schedules it to your boards. That’s the magic of using a tool like Post Paddle, which can tap into your website’s RSS feed. You essentially build a hands-off marketing machine that keeps your Pinterest profile buzzing with fresh content, even when you’re sound asleep.
Dialing in Your Automation Rules
The real trick to making automation work isn't just flipping a switch; it's about setting up smart rules that do the strategic thinking for you. A good setup ensures your automated Pins are just as compelling and effective as the ones you create manually.
Your first move is to tell the system what content goes where. For instance, you can map different categories from your blog directly to specific Pinterest boards.
This kind of targeting is what gets your content in front of the right eyeballs.
Next, you'll want to fine-tune the Pin descriptions. Don't just rely on the blog post title. Use your automation tool to pull in the title and meta description, but then layer on relevant keywords and hashtags. This makes sure every single automated Pin is primed for Pinterest's search algorithm from the get-go. If you're really looking to level up, understanding the principles of automated social media posting can give you a much bigger strategic picture.
Finally, a solid automation system is your key to maintaining a constant presence. The Pinterest algorithm absolutely loves accounts that pin consistently. Instead of dumping all your new content at once, a good Pinterest scheduler can drip-feed your new Pins over several days or weeks. This steady stream of activity keeps your profile visible and is a huge factor in driving real, long-term growth.
Give Every Pin a Fighting Chance to Be Seen
Knowing how to pin from a website is just the first step. If you want to actually drive traffic, you need to think about how each Pin will get discovered. This is where a little mindset shift makes a huge difference: treat Pinterest like a visual search engine, not just another social media platform. That’s the real secret to unlocking its power.
It all starts with your Pin's description. Don't just toss in a generic sentence. You need to write a compelling, SEO-friendly summary packed with keywords your ideal audience is already searching for. Put yourself in their shoes: what words would you type into that search bar to find your content? Weave those keywords naturally into your description to give the Pinterest algorithm clear signals about what your Pin is about.
Go Beyond the Basics
Your optimization work doesn’t stop with the description, though. The board you save a Pin to is a massive contextual clue for Pinterest. A Pin saved to a hyper-specific board like "Modern Farmhouse Kitchen Ideas" will always do better than one tossed onto a vague board simply called "Home Decor." This targeted organization helps both users and the algorithm understand exactly where your content fits.
And since we're talking about a visual platform, your image quality and how fast it loads matter. A lot. You can really up your game by optimizing image formats for web performance.
Another game-changer is enabling Rich Pins. This feature automatically pulls extra info from your website's metadata, adding useful details like an article headline or product pricing directly onto the Pin. Before you can switch them on, you'll need to claim your website with Pinterest, which is a crucial step that also gives you access to much deeper analytics.
When you bring it all together—keyword-rich descriptions, strategic board organization, and the technical boost from Rich Pins—you turn a simple image into a genuine traffic-driving machine.
Got Questions About Pinning? I’ve Got Answers.
Even with the best tools in hand, you're bound to run into a few head-scratchers when you start pinning your website content to Pinterest. Getting these details right from the start will save you a ton of frustration and make your entire strategy work so much better. Let’s clear up some of the most common questions I hear.
What If My Webpage Has No Images?
This is a classic one. You hit the Pinterest browser button, and... nothing. Don't worry, you can absolutely still pin the page.
Your best bet is to use the manual "Create Pin" option directly on Pinterest. This is actually a great opportunity, as it lets you upload a custom-made graphic. Honestly, creating a dedicated, eye-catching Pin image is almost always better than just grabbing a random picture from the article anyway.
How Do I Pick the Right Image to Pin?
Sometimes you get the opposite problem—the browser button shows you a dozen different images from the page. What's the right one to choose?
My rule of thumb is to always look for high-quality, vertical images. A good Pin image should clearly reflect what the page is about.
If none of the options look great, your best move is the same as above: create a fresh, optimized graphic and upload it yourself.
Is It Okay to Pin the Same Link More Than Once?
This is a big one, and the answer is a resounding yes!
You can and should share the same link to different, relevant boards over time. But each time you do, you need to create a new Pin image and write a new description. Pinterest’s algorithm rewards new content, and it considers a new image a "fresh Pin," even if the destination URL is the same.
This lets you reach new people and test what visuals work best without ever spamming your followers. Just space it out and always bring a fresh creative.
Ready to stop pinning by hand and start growing on autopilot? Post Paddle connects to your website and automatically creates and schedules beautiful, optimized Pins for you. Start your free trial today and see the difference.